'Get Real, Barbie'

http://www.huffingtonpost.com/galia-slayen/the-scary-reality-of-a-re_b_845239.html

I found this campaign that began a few years ago called 'Get Real, Barbie' which was started by a college student in order to express the unrealistic beauty expectations that society sets. For this campaign, the girl who started it, Galia Slayen, made a real like model for what Barbie would actually look like in real proportions. Her findings showed that at Barbie's height of 5'9" and weighing 110 lbs, she would have a BMI of 16.24. This actually fits the criteria for anorexia. But Barbie is an incredibly popular brand that every young girl usually owns at one time or another and the way she is always portrayed gives these young girls completely unrealistic expectations of how they should look.

This campaign was started to raise awareness on eating disorders and to get people thinking about how serious body image issues are. Galia will set up her life model of Barbie and interview people about what they think about how Barbie is presented. Most say that she is way too thin, no "normal" girl looks like that, and it appears to be unhealthy. The campaigns main goal is to get people talking about these issues and to get people to agree that the world has these expectations that are not possible for any normal person. 

On a side note, I just thought this bit of it was disturbing. In 1965, there was a 'Slumber Party Barbie' who came with a bathroom scale permanently set at 110 lbs with a book entitled "How to Lose Weight" with directions inside stating simply "Don't eat." To send that unhealthy message to girls who are between 3-12 years old is beyond ridiculous.